The Average Manufacturer Loses $47k/Month in Unconverted Leads. We Fix The Funnel,Then Fill It.

We build the infrastructure to capture and convert your leads, then drive qualified buyers to keep your pipeline full.

Signal-to-Sale™ System

For Manufacturers With Sales Teams.

Your Pipeline Shouldn’t Be a Guessing Game.

Most manufacturers rely on referrals, trade shows, and hoping the phone rings. We build the infrastructure that turns interest into revenue predictably.

Ever since Dennis and his team made changes to the site the leads knew exactly what they wanted and had much less resistance. Also the campaigns they ran on Meta transformed my company. Within 3 months we tripled our revenue. Trust Dennis' judgement and you'll see similar results!

Chris H.Owner, Neuton Tents

Our productivity has noticably gone up since implementing the platform. We are now able to dedicate more time on our products while having the peace of mind that our customer experience has improved.

Jody P.Partner at Best Flo Sewer & Drain

Dennis and his team are the definition of A players. We had a goal of getting 180 units leased in 3 months and we accomplished with the help of Haywire Marketing Advertising playing a big role.

Edward FCMO Aviara Properties

We had issues with our pervious Google Ads marketer pervious to Dennis. Since having Dennis & Haywire Marketing part of the team we couldn't be happier. They provide results and respond to messages under 30 minutes!

David L.CMO at Everlast Epoxy Floors

The Signal-to-Sale™ System

For manufacturers doing $2M-$20M who want predictable revenue, not feast-or-famine chaos. We bring in qualified leads and build the backend to convert them: CRM, follow-up, the whole machine.

Step 1: Find the Leaks

We review your entire front-end to find what’s costing you money:

  • Why you’re attracting unqualified leads
  • Where real buyers are falling through the cracks
  • Which audience segments convert (and which are a waste)
  • How we’ll target the right people
  • The marketing KPI’s tied to your revenue goals
  • What your competitors are doing that’s actually working

Step 2: Install the Infrastructure

We build the backend so nothing falls through:

 

  • CRM set up that tracks every lead from click to close
  • Lead capture that filters out tire-kickers upfront
  • Lead magnet that warms up leads before they hit your sales team
  • Automated follow-up — email, SMS, retargeting
  • Sales handoff so your team only talks to qualified buyers
  • Dashboard so you see what’s working without digging through reports

Step 3: Turn On The Traffic

We drive qualified buyers into your new system:

 

  • Paid campaigns built for your market: Meta, Google, or both
  • Ads written to attract buyers, not browsers
  • Landing pages that convert traffic into leads
  • Tracking set up so every dollar is accounted for
  • AI-powered creative testing to find winners faster
  • Optimization based on what’s actually converting, not vanity metrics

Step 4: Scale Predictable Pipeline

We turn what’s working into a repeatable process:

 

  • Double down on winning campaigns, cut the losers
  • Expand to new audiences and channels when you’re ready
  • Weekly reporting you can actually understand
  • Ongoing optimization so performance doesn’t plateau
  • Clear line from ad spend to closed deals
  • AI analysis to spot trends before they cost you money

Frequently asked questions

What platforms do you run ads on?

Fair question. Most agencies sell you impressions and “brand awareness” with nothing to show for it. We build infrastructure you own and run campaigns tied to actual revenue. You’ll see exactly where every dollar goes and what it returns. If we’re not driving qualified leads that close, you’ll know within 30 days.

How is this different from the ads we've tried before?

Ads alone don’t fix a broken funnel. If your follow-up is slow, your CRM is a mess, and leads go cold before sales calls them. More traffic just means more waste. We audit your current setup first, identify exactly what’s not working, build the infrastructure to fix it, and only then turn on paid traffic. You’re not pouring money into a broken funnel.

How long until we see results?

Most clients see qualified leads within the first 30 days of launch. Full pipeline impact more closed deals, predictable revenue usually takes 60-90 days as we optimize and your sales team works the new flow.

What if it doesn't work?

Things don’t fail without signs. We track benchmarks and KPIs at every stage so we know exactly what’s not working and why and fix it before it becomes a problem. But if you’re looking for instant flawless results, this isn’t for you. Marketing is iteration. That said, you own everything we build the CRM setup, the automations, the landing pages, the campaigns. If we part ways, nothing disappears.

What’s your cancellation policy?

We require a 30-day notice for campaign termination. However, you retain ownership of all campaigns and data, which will be transferred to you immediately upon cancellation.